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商品編號： TB0541 出版日期： 2018/01/01 作者姓名： Wocke, Albert;Grosse, Robert;Jaffit, Maxine 商品類別： Other 商品規格： 9p 再版日期： 地域： South Africa 產業： Financial Services;Healthcare 個案年度： -
商品敘述：
Swartzberg knew his expansion model was working but wondered if the strategy of partnering with insurance companies was not limiting the potential of South-Africa-based Vitality Group. Swartzberg was concerned about the possible limitations of this model and wondered if the time had come for Vitality to acquire a license and go it alone as a fully-fledged insurance company in a new market. According to Swartzberg, "We are an insurance company; however, we sell our intellectual property internationally. So far it''s going well and we are successful. Our dilemma is whether we should have our own license in a country, take the risk ourselves, and get involved in capital investment? Or should we continue with our existing business model of offering intellectual property to partners and expand along with them?
涵蓋領域：
Competitive strategy;Globalization;Service management
相關資料：
Case Teaching Note, (TB0542), 5p, by Albert Wocke, Robert Grosse, Maxine Jaffit
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